In an episode of The Experiments, Derren Brown set up a fake "lucky dog" statue in an English village that was supposed to make the locals lucky. As you would expect, many of the local residents immediately began relying on the dog for luck (in gambling, etc.) -- even though it was all a ruse to show that luck is just a matter of belief.
Sally Morgan, a self-proclaimed psychic, came on the show and claimed to feel the energy of the dog. Now, we know, though, that Morgan was only the 2nd pick for the show. Originally, the psychic was supposed to be Colin Fry.
A post on Bad Psychics quotes Fry explaining that when asked about the lucky dog by Channel 4 personnel:
I burst out laughing and said if there was any luck it was only because people had convinced themselves their good fortune was down to the bronze dog and it was bullshit, but harmless if it gave them the feel good factor, the researcher said she was surprised and I had not given her the respounce she had expected. ... and if they wanted someone they should call Sally Morgan, which is what they did.
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