Monday, June 4, 2012

Fast Company falls for Derren Brown ad agency trick

I just encountered the following article from Fast Company (a magazine to which I subscribe). The intro recaps Derren Brown's ad agency trick and accepts it at face value:

How Whole Foods "Primes" You to Shop

I don't know whether to be impressed that the folks at Fast Company are Derren Brown fans, or disappointed that they failed to employ any skepticism about DB's claimed methods in this particular trick.

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