Saturday, November 3, 2007

Where Is Derren Brown More Popular -- U.S. or U.K.?

Today I was using Google Analytics to review statistics about visitors to this Derren Brown blog, and I began wondering: Where is Derren Brown more popular - the U.S. or the U.K.?

DB has been popular in the U.K. since his show began airing there in 2000, while he made his debut in the U.S. only a few months ago, in July 2007 (on the Sci Fi channel).

Since at least 2003 he has talked about becoming popular in the U.S. So has he done it yet?

Admittedly, my blog is not a perfect scientific test. The overwhelming majority of visitors, however, come from the U.S. or the U.K., with a smaller number from other European countries. And I think this blog provides a rough indication of how many people are interested enough in DB to go poking around on the internet for a while.

I was amused to find, therefore, that precisely the same number of visitors came from the U.S. as from the U.K. over the past six weeks.

For those of you unfamiliar with geography, the U.S. is much larger than the U.K. and has more residents. So, the density of Derren Brown interest in the U.K. is apparently still much greater than in the U.S. But I think a solid faction of DB fans has developed in the U.S., and will continue to grow.

DB seems content to focus on his U.K. audience (note, e.g., that his 2008 tour will apparently be confined to the U.K.). Sooner, or later, though NBC or some other American network will host "An Evening with Derren Brown," and we'll see a sudden spike in his U.S. popularity.

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